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where strategy meets storytelling

Two distinct career paths, one clear mission: delivering communications strategies that resonate across industries.

Corporate Communications Resume 

As a skilled communicator, I have over five years of experience helping local and federal organizations reach their key audiences to achieve their strategic and creative goals.

Experience

My corporate strategic communications experience includes: 

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  • Completing daily media monitoring tasks such as client-specific scans and three-times daily media landscape updates. 

  • Responding to daily media requests and public enquiries. 

  • Drafting speeches and media lines for deputy ministers and ministers and in September 2025, supporting the media technical briefing for the federal launch of Build Canada Homes.  

  • Coordinating content for internal communications and providing daily updates to the internal website of a Canadian government agency.

  • Developing effective communications and training material to reach audiences during Canada’s federal elections in 2019, 2022 and 2025.

  • Creating external social media content and events management for Canadian government agencies. 

  • Graduating from one of the most recognized journalism schools in Canada, specializing in fields like digital and audio production, media relations, sports storytelling, and more! 

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My previous employers include: 

 

  • Elections Canada (2019, 2022, 2025) 

  • Elections Ontario (2021) 

  • Office of the Superintendent of Financial Institutions (2021-2023)

  • Housing Infrastructure and Communities Canada (formerly Infrastructure Canada—2023-Present)

  • Non-profit work for ALSO Ottawa and Serenity Renewal for Families (2021) 

Software Skills

Over the years I have mastered a variety of communications and media software in addition to project management tools, including Microsoft suite, Google Workspace (suite), Adobe Suite, Canva, Meltwater, Eurka, Trello, Asana, Slack. I'm also highly experienced in the professional use of LLM and working with varying AI models. I am proficient in tight plain language writing and have experience with audio and video editing tools in the Adobe suite and Apple product suite. 

Trends

An updated toolkit is every media manager's best friend— I use a variety of tools and resources to stay up-to-date on industry trends and best practices, including media monitoring platforms such as Meltwater and search extensions like Apollo.io. I am no stranger to a quick (or not so quick) conference or workshop, where I enjoy reuniting with colleagues I've met throughout my work and travels. 

Contact

Email - info@marissacefaloni.com

Freelance Social Media Consulting Resume 

Experience

As a detail-obsessed, chronically online zillennial — I decided to make the most of my 'bad habit' and turn it into a thriving freelance social media management career. 

My social media management and consultation experience includes:  

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  • Social Media Consultant & BTS Videographer - @Grace Olivvia (35.7k followers on Instagram & 5k on TikTok)

    • July 2024 – Present

    • Developed and executed initial social media launch strategy, driving rapid audience growth (+15K Instagram followers and 5K TikTok followers in under six months).

    • Filmed, edit, and produce behind-the-scenes (BTS) content for events and photoshoots, enhancing brand storytelling and engagement.

    • Manage daily community engagement (on IG & TT) through posts, stories, and comments to foster authentic connections and boost interaction rates.

    • Comfortable using various content management platforms like Rella, Planable, EvergreenFeed, SocialPilot and more. 

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  • Event (social media) Videographer & Social Media Consultant - @amandabotpilates (3.5k followers on IG)

    • April 2025 – Present

    • Produce behind-the-scenes (BTS) video and photo content for community events, strengthening brand visibility and engagement.

    • Consulted on event marketing strategy for “Pilates in the Park,” resulting in doubled attendance from first to last event.

    • Support social media content planning and engagement tactics to grow audience and drive participation in local wellness initiatives.

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  • Event (social media) Videographer & Social Media Consultant - @ashlarottawa (770 followers on IG) 

    • December 2025 – Present

    • Shot & produced BTS video and photo content for soft opening, New Years Eve event and a new monthly Dinner Series. 

    • Consulted on social media strategy and account launch. 

    • Edit & develop weekly Reels & TikTok's

    • Support social media content planning and engagement tactics to grow audience and drive event bookings—resulting in a instant sell-out of the first Dinner Series event! 

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